My wife is from Pittsburgh, so you know what I was watching Super Bowl Sunday. Being a lifelong Bengals fan, it was painful for me to watch the game. Although the game wasn’t played well by either team, it was fun to watch the advertisements. I watched the ads not from a football fan or TV viewer’s perspective, but from a marketing perspective. My goal was to figure out if each ad was a super ad or a super waste of money.The cost per ad in a Super Bowl time slot is reported to be somewhere between $800,000 and $2.5 million. How could one commercial be worth that much money? Can it possibly pay for itself?I judged each ad by several criteria to determine if it was worth the money. I also judged the ads from an automobile dealer’s perspective to see if anything could be learned and be used on a smaller scale.First, I judged whether the ad caught my attention. This can be accomplished through humor and other emotional connections. Some of the commercials grabbed you immediately and compelled you to watch while others almost forced you to lose interest from the beginning. Remember, market share of mind… Read full this story
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