The next version of Windows Phone, dubbed “Mango” and arriving in September, will add 500 new features to Microsoft’s mobile OS, Andy Lees, president of Microsoft’s mobile communications business said at an event in New York today. “We wanted to provide the customer with less clutter, more clarity… innovation and choices, but without fragmentation and frustration,” Lees said. That includes more seamless communications options, a better Web browser, and much richer Bing search, for instance. Windows Phone 7 is currently available on phones for AT&T, T-Mobile and Sprint and has gotten generally strong reviews, but not particularly strong sales. According to a Gartner report released last week, Microsoft sold 1.6 million Windows Phone 7 devices in the first quarter for a 3.6% share of the global smartphone market compared to leader Android’s 36% share. Verizon announced its first Windows Phone last week, but previously made it clear that the carrier’s heart was in Apple and iOS devices. View all Photos in Gallery Hubs, Not Apps This is very different from Apple’s approach, which generally requires people to jump between different apps to communicate with social networking services. On the other hand, HP’s approach in WebOS is much more like Microsoft’s. On other OSes, “people need to be able to hunt and peck to be able to communicate and share,” Lees said. Windows Phone has “a people-centric approach to communications.” Email becomes more flexible, too. You can create custom unified mailboxes that group together some, but not all, of your multiple… [Read full story]
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