Photo by Ben Baker Photo: Ben Baker/Redux/? Ben Baker 2010 I’m not a businessman / I’m a business, man! Last week, the twelfth solo studio album by the rapper Jay-Z, Magna Carta … Holy Grail, burst forth from a cloud of calculated obfuscation. The release came with little of the usual promotional buildup: no radio single, no Rolling Stone cover. Instead, it was announced via a three-minute commercial during game five of the NBA Finals. Shot in vérité style, the ad purported to show the artist in his studio, his Brooklyn Nets cap slung backward, as he made gnomic pronouncements to producers Timbaland, Pharrell Williams, Swizz Beatz, and the graybeard Rick Rubin. “We need to write the new rules,” Jay-Z declared. The nature of those rules was revealed in the spot’s final second, when the words SAMSUNG GALAXY flashed on the screen. Viewers were directed to a website, where they could make out—amid stylized redactions—directions that allowed Samsung users to download a free app, which would in turn give them the album five days ahead of its general release. Samsung paid $5 each for a million digital copies, assuring the album of platinum status before it even appeared, while also… Read full this story
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‘Oh, I’m So Good at Math’: Lessons From the Jay-Z Business Model have 289 words, post on www.vulture.com at July 14, 2013. This is cached page on X-Buy. If you want remove this page, please contact us.