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You are here: Home / When it comes to wearables, Intel takes anti-Apple approach

When it comes to wearables, Intel takes anti-Apple approach

SAN FRANCISCO — Onstage at Intel’s annual developer conference, CEO Brian Krzanich held up an ugly hunk of metal, a wristband that looked like it had been based on a medieval shackle.”This is what happens when engineers design a product,” he said, at the Intel Developers Forum on Tuesday. Tossing the prototype aside, Krzanich picked up the finished result, called MICA, a flashy wristband aimed at the luxury-accessory market. It carries cellular connectivity and a touchscreen display crafted from hard-to-scratch sapphire. The device will come in two styles — the first contains pearls from China, black water-snake skin and gemstones from Madagascar; while the other incorporates South African tiger’s eye, white water-snake skin and obsidian from Russia.”This is something everybody wants to wear, that you want to wear independent of the tech that’s inside, and when you realize the tech that is inside, you’ve got to have it,” Krzanich said. The MICA, which will be sold at luxury retailer Barneys, was designed in partnership with fashion house Opening Ceremony. The device is a prime example of how Intel is approaching the nascent wearable-technology market: not like Apple or Samsung, which design their own software and hardware for the devices they’ll… Read full this story

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