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You are here: Home / Cord cutting accelerated in 2015, on track to continue next year

Cord cutting accelerated in 2015, on track to continue next year

Since 2008, the number of television channels available to the average American viewer has soared from about 129 to 200. Yet the number of those channels that viewers regularly watch declined this year to just 16. That startling statistic from research firm Nielsen illustrates why cord cutting — the trend of pay-TV customers either scaling back or stopping their subscriptions — accelerated this year. More by Benny Evangelista Biz & TechBy Benny EvangelistaFor weekend Web browsing, smartphones ruleBiz & TechBy Benny EvangelistaBay Area firms make big bets on virtual realityBiz & TechBy Benny EvangelistaFitness devices better at tracking, in time for gorging After all, why would anyone want to pay more for all 32 flavors of ice cream if they only eat vanilla and chocolate? Frustrated cable and satellite subscribers have long asked a similar question. In 2016, viewers will have even more options outside the standard bundle of 100 TV channels as a growing number of Internet-delivered services — from Netflix to Amazon Prime Video and Sling TV — offer a narrower, custom selection of programs. With streaming media devices like the Apple TV, Google Chromecast, Amazon Fire TV Stick and Roku on the market, tech companies are encouraging… Read full this story

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