I am not amused by Google’s decision to partner with Xiaomi for its new Android One smartphone for India, Xiaomi Mi A1. After a debacle (arguably) with the first wave of Android One phones in India, it needed a brand that could resonate with young consumers as well as has a greater presence in the market. Xiaomi has been around for quite some and has catapulted to the top league of brands with an aggressive focus on the budget segment, especially the sub-Rs 15,000 category. Xiaomi’s Redmi Note, with over two million shipments in the second quarter of 2017, became the highest shipped smartphone in a single quarter in the history of Indian smartphone market, according to a recent data by research firm IDC.So, what does an Android One-based Xiaomi smartphone mean to consumers? Well, you get a smartphone brand that can be trusted along with Google’s stock Android experience. Also, Android One means Google’s guaranteed timely updates and patches for the smartphone, exactly the same time it rolls out for Pixel and Nexus series. A smartphone with Xiaomi’s hardware prowess and Google for software already sounds like a winning combination, doesn’t it?I have been using… Read full this story
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