A GROWING city fancy dress firm, which was supported by a council business grant, has been making a killing for Halloween. Dom Portman began to build a successful business empire during his university days, selling fancy dress outfits to Nottingham Trent University students during a freshers week. Mr Portman said: “I pitched the idea of Fancy Fresher to my university and received a £2,000 bursary to start the company.” The business opened in 2012 when Dom was just 22. It proved such a hit with partygoers that just two years later, Fancy Fresher won the West Midlands Start-Up Of The Year award, being presented the award by Dragon’s Den star James Caan. In March 2016 Mr Portman launched Fancy Dress World as a full-time company, trading from the Shrub Hill Industrial Estate. “I researched the online fancy dress market for two years and tested many online sales channels,” he said. “The global market is huge, with the biggest US companies taking up to £2.3 billion in annual revenue from fancy dress.” Within the first 12 months the business received more than £500,000 worth of orders from 36 countries. The majority were from within Europe but the company also received orders… Read full this story
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