It’s before Thanksgiving, but did you know that Black Friday sales have already begun?That’s right — many retailers have changed their holiday strategy this year to offer discounts over a longer period rather than concentrate so much on specific days.”Black Friday is no longer just a day. It represents a store’s entire holiday marketing strategy,” said Lauren Lyons Cole, Business Insider’s Your Money editor.Well-known retailers — such as Best Buy, Target, Walmart and J.C. Penney — started their deals weeks early this year. Reviewed.com: Deals, reviews and information for Black Friday and Cyber Monday Strategies have included in-store-only deals and one-day-only sales throughout the month.”Black Friday, Cyber Monday and Super Saturday will still be huge shopping days, but they’re not the force they used to be,” Cole said.Target had its Black Friday preview sale Nov. 6 and will offer its Target credit card holders “early access” to deals the day before Thanksgiving.Best Buy advertised hundreds of deals “available now” straight out of its Black Friday ad, online and in stores for four days in early November. Deals included $125 off on an iPad mini 4 and $420 in savings on a Vizio 70-inch HD Smart TV.Toys R Us decided to offer weeklong discounts in stores and online, including… Read full this story
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