Distribution is experiencing a crisis right now. The facts are simple: only a few specific types of film dominate the primary box office conversation – superhero stories, sequels to established IP, etc. – while many others are either passed over by studios, or find themselves funded by streaming services (such as Netflix), where they’ll spend their run on a digital shelf, being programmed into your ”suggestions”, thanks to the all-dominating algorithm. Almost all the smaller pictures that make their way to the streaming giant are fest acquisitions made in America or studio leftovers, leaving a great deal of foreign language and idiosyncratic independent movies to duke it out for a limited number of spots at labels like IFC, Sony Pictures Classics and Well Go USA, or (in the worst cases) flail in the proverbial wind. There aren’t many foreign language and indie suppliers left, and the market has become so rigidly defined that – should a title not necessarily fit into a distributor’s ”brand” – it’s back to slugging it out on the festival circuit, until hopefully getting an offer that will land the movie in front of (sometimes very) limited eyeballs. Many producers – especially when it comes to foreign language – want their movies to be able… Read full this story
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