EA’s DICE touts Battlefield V’s single-player vignettes as the antidote to Call of Duty

Electronic Arts’ DICE studio launched a single-player Battlefield V campaign trailer that underscores both the diversity of its War Stories and the storylines that will keep fans engaged in the game. Battlefield V comes out on November 20, long after both Call of Duty: Black Ops 4 (October 12) and Red Dead Redemption 2 (October 26) land in the hands of fans. And if DICE has anything to tout this year, it’s the single-player campaign, as Activision and Treyarch chose to jettison the campaign in order to deliver the Blackout battle royale map for Black Ops 4’s launch. I think the marketing strategy is still sound. Single-player campaigns don’t last long — maybe six hours to 12 hours — but they inspire the player to engage with multiplayer for a hundred hours. They provide the fantasy that the battles you are fighting are important, and that they could turn the tide of the war. The War Stories from Battlefield 1 were also emotional, moving, and tragic — pointing out the horrors of war in a way that multiplayer can never accomplish. Above: NordlysImage Credit: EA And so it’s no surprise that EA and DICE are touting War Stories. They’re also… Read full this story

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