The long-awaited Avengers 4 trailer finally hit Friday morning, revealing the movie’s title to be Avengers: Endgame and spawning endless analysis and predictions. And boy, were Marvel fans ready — they’ve been awaiting this trailer for months. Possibly since credits rolled on Avengers: Infinity War back in April. In the days and weeks before the trailer dropped, dozens of people on Twitter changed their handles to some version of “GIVE TRAILER UNTITLED AVENGERS.” Fans using the Twitter hashtag #MARVELVSTHEFANS made multiple videos begging the Avengers 4 directors for the trailer. Fans on Reddit shared, then deleted, moment-by-moment descriptions of what supposedly happens in the trailer, based on unofficial leaks. They pored over the social media accounts of the film’s directors and stars, looking for clues to a trailer release date and a title. More than one rumored date came and went, and we were starting to think the trailer would never come. Hype for a movie is one thing. But hype for a trailer? This is where we are now — and it all began more than a hundred years ago… Footage on demand The first ever trailer was shown in a New York Loews cinema in way back in 1913, and it wasn’t even for a movie. Instead, it was a short film made to advertise the Broadway musical The Pleasure Seekers. But it was a brilliant hook: Tease entertainment seekers with a preview of another piece of entertainment they might enjoy. Naturally, the promotional films took off. Trailer hysteria isn’t new, but it’s certainly reached new heights,… [Read full story]
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