advertisement advertisement advertisement Last week, in a rare act of sales-figure specificity, Amazon announced that it has more than 30 million active Fire TV users. That's up from 25 million users in October, and more than the 27 million users that Roku had bragged about just a few days prior. advertisement advertisement But while Amazon streaming devices such as the Fire TV Stick are a hit, the company has been caught snoozing on turning Fire TV into a platform for more than just its own dongles and boxes. It only started embedding Fire TV software into TVs in 2017–three years later than Roku–and it offers no version of Fire TV for cable and satellite companies, more than 100 of which are using rival Google's Android TV software in their set-top boxes. Naturally, Amazon now wants to rectify the situation as the company tries to sink its hooks into more aspects of consumer's lives. Sandeep Gupta, Amazon's vice president of Fire TV product development, told me that Fire TV software will expand to more areas, including additional smart TVs, cable boxes, and possibly even car entertainment systems. "The great thing about the Fire TV service is that it's now very adaptable,"… Read full this story
- LG E7 OLED vs. Sony A1E OLED TV Comparison | Video | Digital Trends
- Review: Logi Circle 2 is the best HomeKit camera, but Apple's support is lacking
- JBL Reflect Mini NC Review: Workout Earbuds With Big Bass | Digital Trends
Next up for Amazon’s Fire TV: Smart TVs, cable boxes, maybe even cars have 249 words, post on www.fastcompany.com at January 16, 2019. This is cached page on X-Buy. If you want remove this page, please contact us.