Trends come and go; not only in the world of fashion, but certainly also in the world of hospitality. Working with content marketing for hotels, I witness digital trends and new marketing tools come and go on a regular basis, and I understand how overwhelming it can be for hotels and marketing managers to keep track! If you’re still in the process of choosing which marketing tools to work with this year – or if you’re simply curious on what’s currently going on in the world of digital marketing in relation to hospitality, this post is for you.Chances are, you’ve already settled your marketing plan for the year – at least if you’re working for a larger hotel (chain). However, it’s never too late to adjust and take a look at what other properties are doing. There are lots of exciting marketing trends emerging and developing at the moment, but if I have to sum it up, it would sound something like this; less broadcasting and more interaction….which brings me to the first trends:1. Engage and converseA few years back, digital marketing was (also) about being visible in as many places as possible. In terms of social media, that meant… Read full this story
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