WW, formerly Weight Watchers, transforms into a “technology experience company” Nic Chikhani, VP of Product Management at WW, shares how the 55-year-old company is using insights from customer data and new tools like a voice app to deepen its relationship with customers. While you may not yet heard of WW, you definitely know the company — it’s the newly-rebranded Weight Watchers. The 55-year-old company rebranded last year with a new focus not just on weight loss but overall health and wellness. To complement its new, more comprehensive mission promoting wellness, WW has been updating its digital experience. Last week, it officially launched a new voice app called Wellow. Nic Chikhani, VP of Product Management at WW, spoke to ZDNet about what it hopes to accomplish with Wellow and its larger digital transformation. Here are some highlights of the conversation: Creating deeper customer connections Wellow, which was built with voice search capabilities from Algolia, is now available on Google Assistant and Amazon Alexa-enabled devices. executive guide What is AI? Everything you need to know about Artificial Intelligence A guide to artificial intelligence, from machine learning and general AI to neural networks. Read More “On this new voice app called Wellow, what we tried to do here is leverage some of the insights that we have that were backed by science — in this case, we know that tracking is a great healthy habit, but it’s difficult to maintain over time,” Chikhani said. “So with this particular innovation, we’re making it easier… [Read full story]
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