After Galaxy Note 7 explosions, why Samsung cannot risk failing with the Galaxy Fold

By Tim Culpan Samsung Electronics Co. makes really good phones. Seriously, when they don’t explode or peel apart or simply turn to black, the Samsung name represents solid, reliable devices with good hardware and nice software. That’s why its decision to delay the launch of its first foldable smartphone shows that these gimmicks may be more hassle than they’re worth. The Fold was never likely to be a huge revenue or earnings driver. It was merely a chance to show off what the South Korean company could do. Unfortunately, Samsung has simply proven that it can’t actually do foldable phones after all. This poor product execution comes a little more than two years after the release of the exploding Galaxy Note 7, a device that earned the rare honor of being banned by name from airlines around the world. As predicted, consumers forgave Samsung and were more than willing to revisit the brand after that dust had settled. Not only could the Samsung brand do without this kind of trauma, the company’s financials don’t need the risk-taking. Another smartphone product failure would be costly, and as my colleague Alex Webb wrote last week, could poison consumer appetite for foldable phones… Read full this story

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