Amazon said it will expand its Prime Day to 48 hours, compared with 36 hours last year.Prime Day is scheduled for July 15-16, with Amazon promising deals on 1 million items.The event is also key for Amazon’s efforts to expand its $119 annual Prime membership, since only Prime members can shop at the sale.Amazon’s Prime Day will last for 48 hours this year, with the online retailer planning to offer more than 1 million deals from June 15-16. It marks an expansion from last year’s 36-hour sale, which was marred by a site outage as the event kicked off. Amazon is banking on the event not only to juice up its sales during the slower summer months but to convince more consumers to sign up for its $119 annual Prime membership since deals are only available to Prime members. Aside from Prime membership, Amazon tends to heavily promote its own products — like its Echo devices and Kindle e-readers — during the sale. Amazon said it plans to offer the “biggest Prime Day deals ever on Alexa-enabled devices” this year, although it didn’t specify the prices or deals. Amazon told CNET that it has been working to ensure a smoother Prime… Read full this story
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