Twitter wants to make following a topic as easy as following an account.
On Tuesday, the company said it’s testing a way for users to follow sports topics such as the New England Patriots, cricket or wrestling. Twitter is testing this feature for Android users and will curate topics users could be interested in following.
The company will also let you “mute” topics so you don’t see these tweets all the time. It’s also exploring a way for users to create a separate timeline that includes certain accounts and topics you follow.
The company hasn’t said when and if it plans to release these features globally. Earlier this year, Twitter released a prototype apps so users could test out new features such as adding color to replies aimed at making it easier to follow conversations.
“Our desire is to be a little bit more ambitious about the level of change that we introduce into the product,” said Twitter’s Product Lead Kayvon Beykpour during a press event at the company’s San Francisco headquarters.
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