The announcement of a cheaper Apple TV+ subscription — Rs 99 per month in India — has left the over-the-top (OTT) players a bit concerned but unless Apple strengthens its device ecosystem in the country, the real threat to players like Netflix, Amazon Prime or even the domestic players is still not there.The original content streaming from Apple TV+ currently offers nine originals from the world’s most celebrated creative artists that will debut on the Apple TV app on November 1.Apart from its own devices like iPhones, iPads and Macs, Apple will make the TV+ streaming available (via Apple TV app) on select Samsung smart TVs and Amazon Fire TV, LG and Sony platforms soon.In order to make deeper inroads into the Indian living rooms, Apple needs to sells more devices and create more desi content to bring in more people into its ecosystem so that they can enjoy Apple TV+.The Indian entertainment scene is witnessing a seismic change with 30 over-the-top (OTT) platforms vying for space as players look to differentiate themselves, says a new KPMG report, adding that players like Netflix and Amazon Prime are aiming to create more desi content to bring more… Read full this story
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