China’s mobile gaming market is showing signs of better growth this year, following a bumpy adjustment in 2018, as overall revenue for the industry reached 77 billion yuan in June, up 21.5% compared to the same period last year, according to the latest agency data of QuestMobile. While the revenue growth pace in June 2019 is faster than the 12.9% year-on-year growth registered in June 2018, it still pales in comparison to the 50-80% year-on-year revenue growth that occurred in 2015 to 2017, when smartphone penetration was still increasing in China’s 1.4 billion person consumer market. As many as 691 million Chinese civilians were mobile gaming users as of June 2019, which increased from 621 million in December 2018 when Chinese authorities loosened approval on new games. The June 2019 figure, however, is still down from the peak of 772 million users registered in February 2018. See also: E-sportsman and drone pilot become officially recognised jobs in China More than 320 mobile games in Tencent’s WeChat — the popular messaging app that has more than one billion active users globally — each had over one million monthly active users as of June this year, according to the QuestMobile. For ordinary smartphone apps in China, only 140 of them had more than one million monthly active users during that month. Users aged between 19 and 35 years old accounted for two-thirds of Chinese mobile game players as of June 2019. Meanwhile, the number of female players has increased rapidly, accounting for 47% of the… [Read full story]
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