Netflix plans to pay filmmakers, actors and movie producers a bonus if their films are successful, a new incentive aimed at winning projects that might otherwise go to rival studios, according to people familiar with the matter. The measure of success would depend on the movie, said the people, who asked not to be identified because the deliberations are private. A prestige film might have its incentive pegged to how many awards it wins. Bonuses for other movies could be based on viewership. The approach would be a departure for Netflix, which has typically rewarded talent with upfront deals. But the bonuses are different than Hollywood’s traditional “back-end” arrangements, where filmmakers get a percentage of box-office money. Since Netflix’s films don’t get released widely at theaters — if they hit the big screen at all — there’s no hope for a big payoff there. Scott Stuber, the head of Netflix’s film unit, has discussed various possibilities with producers, people familiar with the conversations said. But he has yet to settle on the precise way to reward people, or how many people would receive the bonus, they said. Netflix has built up its movie studio from scratch in just a few… Read full this story
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