Netflix is again the undisputed king of streaming services as evidenced by the latest audience report from Nielsen, the television ratings expert. Netflix accounted for 31% of all streaming on televisions, with YouTube coming in second at 21%. The report also showed streaming service usage had almost doubled in the past two years. Hulu and Amazon rounded out the top four at 12% and 8%, respectively. What may come as a surprise is that the rest of the field, which includes the rapidly expanding Disney+, accounted for 28% of television streaming viewership — not quite as much as Netflix alone. The results of what has been called the “streaming wars” were just part of the Nielsen study, which also found 60% of the 1,000 people surveyed have subscribed to more than one streaming service. It also found nearly 40% would add an additional service to their monthly subscriptions as the number of options continues to increase. Only 3% said they had plans to drop one of their streaming services. Nielsen’s report also indicated another staggering figure; there are nearly 650,000 unique titles available for viewing across all available viewing platforms whether streaming or broadcast. And, that was just in 2019… Read full this story
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