TikTok is launching a $200 million fund to pay creators, the fast-growing video app announced on Thursday — representing the largest and most direct means of TikTok paying its users to date. In recent years, TikTok has proven a breeding ground for stars, with music labels and Hollywood talent agencies alike prowling the app for promising acts to add into their ranks. That's given a lucrative platform to young talent, who've scored record deals, acting roles and major brand partnerships from their TikTok fame — superstars like Charli and Dixie D'Amelio have partnered with luxury fashion brands, released music, and launched a makeup line, for example — but for the most part TikTok itself hadn't as directly paid their creators and instead toted the opportunities that came with popularity on the app. Related TikTok Taps 100 Black Creators for an Incubator Program RS Charts: Lil Tjay and 6lack’s ‘Calling My Phone’ Storms to Number One Related From Soup Nazis to Nuts: 100 Best ‘Seinfeld’ Characters The Beatles in India: 16 Things You Didn’t Know It's been a stark contrast to other video-streaming platforms like YouTube, which gives a cut of ad revenue from creators' videos back to the talent. TikTok's… Read full this story
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