Share to Twitter Share to Linkedin Americans have a big appetite for cannabis on Thanksgiving. Lovingly dubbed "Green Wednesday" by the cannabis industry, the day before Thanksgiving reflects adult consumer's desire to have a little weed on deck for family gatherings. The name, a play on the larger retail shopping days Black Friday and Cyber Monday, originated sometime in 2016-2017 in legal marketplaces looking to incentivize cannabis consumers. While some companies offer up BOGO or discounted deals on certain products, many don't need to. The demand is just so high. This year, regular industry Black Friday saw decreases in retail consumer spending due to the pandemic, noting a migration from storefronts to online shopping . The cannabis industry has been quite fortunate in the face of COVID-19, deemed an "essential service" which has been a boon in an otherwise challenging year. Even with all the safety restrictions in place, cannabis companies across the country are reporting substantial Green Wednesday spikes in sales— upwards of 350%. MORE FROM FORBES The 5 New Cannabis Markets Are Predicted To Create Over 26,000 Jobs By Lindsey Bartlett In the U.S., sales on Green Wednesday are second in line to 4/20 for the highest cannabis… Read full this story
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