Kia reportedly put in charge of developing Apple’s first car

Apple’s long-awaited car is finally coming into focus. Earlier in 2021, we reported that the tech giant had linked arms with Hyundai to enter the automotive industry, and a recent unverified report suggests Kia has been put in charge of the project. The South Korean firm issued a vague statement that neither confirms nor denies the rumors. Sources allegedly familiar with the carmaker’s plans told local news outlet Edaily that Hyundai assigned the Apple car project to sister company Kia. The report sent the company’s shares on a 20% hike on the Seoul stock market. Executives quickly clarified that Kia is merely looking at developing self-driving and electric technology with several foreign firms, according to Reuters, which is seemingly another way of saying that it’s open to forging partnerships with new partners without revealing whether the Apple rumors are true or false. Cupertino’s on-and-off iCar has been shrouded in secrecy for years, so the enigmatic response hardly comes as a surprise. If the rumors are false, we’re headed towards another dead end in the Apple car saga. If they’re true, putting Kia in charge of the project makes a tremendous amount of sense because the brand pioneered the modern electric… Read full this story

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