It’s taken Atari less time to introduce its own Ethereum-based token , a crypto casino , and an NFT licensing business than it has to finally release the Atari VCS not-quite console it revealed in 2017 under the Ataribox moniker. Now the company’s going even harder on crypto and NFT: It announced yesterday that it’d created two new divisions, Atari Gaming and Atari Blockchain, as well as a reshuffle of its leadership team. The company said in its announcement that its now-previous chief executive, Frédéric Chesnais, would “focus on Licensing and Atari Blockchain.” He was replaced by board of directors chairman Wade Rosen, who said that Chesnais “inherited a situation burdened with debt” and “eliminated debt and enacted a meaningful turnaround” during his tenure by pushing Atari beyond the gaming market. That push is where Atari started to get weird. (Even weirder than the Speakerhats it announced in 2017 , which is saying something.) Let’s start with the Atari Token. The company said its “primary objective is to be a means of payment for the interactive entertainment industry, but we believe the token will be beneficial for other industries as well” and that “eventually, we envision the Atari Token being… Read full this story
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