Apple's bean counters surely form one of the most powerful forces within the organization, despite much of the company’s high-profile success being tied to design. A case in point is provided by one of Apple's leading new consumer products, the 2023 14-inch MacBook Pro , which has had its design significantly steered by pricing fluctuations in the materials and components markets. iFixIt recently tore down one of the laptops, and was surprised at the change in SoC size, cooler size, and NAND performance. Chief Analyst at SemiAnalysis , Dylan Patel, was conscripted to shine a light on these changes and provide an explanation. Why Is the Heatsink Smaller? Opening up the new 2023 14-inch MacBook Pro M2 for the first time, the iFixIt team had expected the cooling solution to be beefed-up and bolstered compared to the previous M1 Pro version. After all, the M2 Pro inside this laptop was trumpeted as packing 40 billion transistors (opens in new tab) — nearly 20 percent more than M1 Pro, and double the amount in M2. It was also claimed to provide 200GB/s of unified memory bandwidth — twice that of M2. More usefully, compared to the direct previous-gen predecessor, the M2… Read full this story
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