"If you invest in Google as your platform of choice, for example, then you make an assessment about working online and offline using Google Docs," he says. "The Microsoft fraternity will make a similar call based on the features of Office 365. Once you have the software to support the way you want to work, then your choice of device comes down to personal ergonomic preferences." … [Read more...] about Laptops, hybrids, smartphones and tablets: Picking the right mix for productivity
"Some of the cyber people that we have live and breathe fraud because that is some of the threats and challenges that we have, and some of our fraud specialists, given the nature of fraud these days, are very, very strong cyber specialists, so how do we leverage that talent within the organisation and pull together and organisation structure that really creates those synergies and realises those benefits," Fairman told ZDNet. … [Read more...] about NAB stands up enterprise security team and appoints new security chief
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Google Glass did not take off within the consumer space but its augmented reality (AR) technology has found merit in industrial work and employee training, and recent research conducted by the University of Maryland suggests that VR environments may be more effective for the purpose of revision and memory retention than computer screens. … [Read more...] about Virtual reality goes behind bars to rehabilitate inmates
What should marketers do?Logan Young: Marketers need to recognize that it's not always a one-touch conversion, and you need to sequence this out. Find a funnel that works for you, to send all your traffic down. You want to test having multiple touches, but you want to go from the first touch all the way down to conversion and recognize that, again, it's going to take multiple touches. … [Read more...] about CMO strategy guide: The Facebook master class for marketers