Color of the year

After all your spas and ladies clubs revised their décor to reflect last year’s sky-blue-pink color palette, along comes Pantone’s 2017 color of the year to jam the system: it’s “greenery,” the color of a wheatgrass shot and/or any number of $16 health juices, because we are being trolled. Greenery, says Pantone’s incredibly soothing and somewhat sci-fi Insta announcement, is “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose amid a complex social and political landscape.” So basically Trump is President, the earth is dying and we are living in one of the talking ads in the movie Minority Report. Your grams of your avocado toast had the power to shift the cultural conversation; congratulations, yuppies! That said, anything that mitigates the falsely soothing … [Read more...] about Pantone’s Color of the Year Is Basically Green Juice

Pantone has released their 2015 Color of the Year and the name of it is...Marsala. As in Chicken Marsala or the town in Italy. No offense to the color overlords at Pantone, but we're not sure Marsala is what we'd call this particular shade of red-brown. We do have some other suggestions: Your Pee After You Run a Marathon That Free Pillow Jennifer Convertible Delivered Along with My Couch Your Period, Day 3 The Mold Growing in Your Bathroom That No One Will Clean A Rusty Nail After You've Stepped on It and Your Blood Is Everywhere The Lining of My Roommate's Jacket That's Just Lying There on the Chair The Residue Sitting at the Bottom of the Wine Glasses Not Yet Washed From Three Days Ago That Held 3 Buck Chuck "The impactful, full-bodied qualities of [INSERT ACTUAL COLOR NAME HERE] make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors," writes Pantone. That's more like it. Image via Pantone/Facebook … [Read more...] about Let’s Come Up with More Accurate Names for Pantone’s Color of the Year

Pantone has released their 2018 Color of the Year—Ultra Violet, a chill shade of purple that is trying to be many things to many people, all at once. Some notes, should you want to incorporate this into your winter look: it’s a cool purple, more “blue than red,” per the AP; it speaks to “empowerment” but also “rebellion” and “the pleasing calm of Provence and its purple flower fields.” It’s a color I saw on a very fetching sweater dress at H&M on Black Friday that I nearly considered purchasing. It’s a color for the “revolution” but also for Prince, David Bowie, Rihanna, Jimi Hendrix, and yoga studios. It’s pandering to the fashion set, the music set, the wellness set, the crystal enthusiasts, and those that consult a horoscope and a natal chart before they put on a pair of shoes. In short: it’s trying to do a lot for everyone, slightly panicked, but with a smile, like a frenzied host … [Read more...] about Pantone’s Color of the Year Is Trying to Be Everything for Everyone