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Color of the year

Pantone’s Color of the Year Is Basically Green Juice

December 8, 2016 by jezebel Leave a Comment

After all your spas and ladies clubs revised their décor to reflect last year’s sky-blue-pink color palette, along comes Pantone’s 2017 color of the year to jam the system: it’s “greenery,” the color of a wheatgrass shot and/or any number of $16 health juices, because we are being trolled. Greenery, says Pantone’s incredibly soothing and somewhat sci-fi Insta announcement, is “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose amid a complex social and political landscape.” So basically Trump is President, the earth is dying and we are living in one of the talking ads in the movie Minority Report. Your grams of your avocado toast had the power to shift the cultural conversation; congratulations, yuppies! That said, anything that mitigates the falsely soothing … [Read more...] about Pantone’s Color of the Year Is Basically Green Juice

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Let’s Come Up with More Accurate Names for Pantone’s Color of the Year

December 3, 2014 by jezebel Leave a Comment

Pantone has released their 2015 Color of the Year and the name of it is...Marsala. As in Chicken Marsala or the town in Italy. No offense to the color overlords at Pantone, but we're not sure Marsala is what we'd call this particular shade of red-brown. We do have some other suggestions: Your Pee After You Run a Marathon That Free Pillow Jennifer Convertible Delivered Along with My Couch Your Period, Day 3 The Mold Growing in Your Bathroom That No One Will Clean A Rusty Nail After You've Stepped on It and Your Blood Is Everywhere The Lining of My Roommate's Jacket That's Just Lying There on the Chair The Residue Sitting at the Bottom of the Wine Glasses Not Yet Washed From Three Days Ago That Held 3 Buck Chuck "The impactful, full-bodied qualities of [INSERT ACTUAL COLOR NAME HERE] make for an elegant, grounded statement color when used on its own or as a strong accent to many other colors," writes Pantone. That's more like it. Image via Pantone/Facebook … [Read more...] about Let’s Come Up with More Accurate Names for Pantone’s Color of the Year

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Pantone’s Color of the Year Is Trying to Be Everything for Everyone

December 6, 2017 by jezebel Leave a Comment

Pantone has released their 2018 Color of the Year—Ultra Violet, a chill shade of purple that is trying to be many things to many people, all at once. Some notes, should you want to incorporate this into your winter look: it’s a cool purple, more “blue than red,” per the AP; it speaks to “empowerment” but also “rebellion” and “the pleasing calm of Provence and its purple flower fields.” It’s a color I saw on a very fetching sweater dress at H&M on Black Friday that I nearly considered purchasing. It’s a color for the “revolution” but also for Prince, David Bowie, Rihanna, Jimi Hendrix, and yoga studios. It’s pandering to the fashion set, the music set, the wellness set, the crystal enthusiasts, and those that consult a horoscope and a natal chart before they put on a pair of shoes. In short: it’s trying to do a lot for everyone, slightly panicked, but with a smile, like a frenzied host … [Read more...] about Pantone’s Color of the Year Is Trying to Be Everything for Everyone

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And the Color of the Year Is…

March 23, 2011 by zdnet Leave a Comment

Doc loves the folks over at Pantone, the world's experts on color reproduction for a number of industries including the graphic arts. Pantone makes a variety of products for specifying and matching colors. And every year I look forward to the company's choice of the "Color of the Year".  Last year, the color was a shade of Turquoise. This year the official Color of the Year is Pantone 18-2120, also known as "honeysuckle." According to Pantone, honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life. "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going - perfect to ward off the blues," explains Leatrice Eiseman, executive director of the Pantone Color … [Read more...] about And the Color of the Year Is…

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Pantone’s 2018 color of the year goes cosmic

December 8, 2017 by cnet Leave a Comment

Hope you like purple, because you could be seeing a lot of it in 2018. The color experts at Pantone have chosen a color of the year for 2018 and it's called "Ultra Violet." We're not really talking about the ultraviolet light that made that Pink Floyd black-light poster look so trippy on your college dorm room wall. Ultra Violet is a rich shade of purple. Pantone calls it "dramatically provocative and thoughtful."Pantone made the announcement on Thursday with a delightfully over-the-top set of descriptors including complex, contemplative, inventive, imaginative and enigmatic. It name-drops Prince, David Bowie and Jimi Hendrix. If you weren't excited about purple before, you will be now.  More colors Pantone introduces its first new colour in three years: Minion Yellow Harvey forces weather service to add two new colors to maps This isn't just a color. It's a search for meaning, an attempt to make sense out of a chaotic world. "Ultra Violet suggests the mysteries of the … [Read more...] about Pantone’s 2018 color of the year goes cosmic

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