You're always supposed to notice when your lover has had her hair done. You're not supposed to merely notice, however. You're supposed to comment. At the very minimum, with: "You've done something different with your hair, haven't you?" It's supposed to be the same when a company changes its logo. "Ooh," you should coo. "You're looking younger, fitter, more startling." And yet as Microsoft unveiled its new logo today, one had the feeling that the company had been to the hairdresser, and then merely asked for a trim. Yes, it's a welcome change from the blocky italic that leaned into you like a henchman and gruffed: "You'll buy my product, whether you like it or not." Yes, it suggests that the company wants you to see it as more human, more modern and more willing to be welcoming. And yet my own impression was that there is still something a little too cold, a little too calculated about this new design -- the first in 25 years. 7 Microsoft logos through the years (pictures) … [Read more...] about Microsoft’s new logo: This took 25 years?
How to unveil a new logo
Underscoring the confluence of technology, politics, and marketing, the World Wide Web Consortium today unveiled a new logo for HTML5. With the logo, the W3C wants to promote the new Web technology--and itself. The Web is growing far beyond its roots of housing static Web sites and is transforming into a vehicle for entertainment and a foundation for online applications. The W3C hopes the logo--T-shirts and stickers with it already are on sale--will fuel excitement and interest in the refurbished Web. "In addition to work on the specification, test suites, and useful materials for developers, we seek to raise awareness about W3C technology and to promote adoption of W3C standards," spokesman Ian Jacobs said. Curiously, though, the standards group--the very people one might expect to have the narrowest interpretation of what exactly HTML5 means--instead say it stands for a swath of new Web technologies extending well beyond the next version of Hypertext Markup Language. And some … [Read more...] about W3C’s new logo promotes HTML5–and more
The new Microsoft logo first showed up in a blog post by Jeff Hansen, the general manager of brand strategy at Microsoft. He wrote: It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a re-imagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning. Suddenly, every critic in the world is analyzing the logo from every silly perspective imaginable. And you know me. How could I stay out of the debate? First, let me start by saying that the logo is banal. OK, I've said it. Oh … [Read more...] about Microsoft’s New Logo: Coming to a Storefront Near You
In advance of the Windows 8 launch on Oct. 26, Microsoft today unveiled a new logo that's 25 years in the making. For almost three decades, Microsoft's logo has simply been the company's slightly italicized name in thick letters (below). Going forward, however, the new Microsoft logo (left) will feature the logo on the right and a block of four, colored squares on the left. "From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs," Microsoft said in a blog post. "This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning." Microsoft opted to use the Segoe font for the new logo, which is also used in its marketing communications and on Microsoft products. For the symbol to its left, Microsoft … [Read more...] about Before Windows 8, Microsoft Unveils New Logo
Twitter's famous blue bird is ready to leave the nest. This week, the company revealed its universally recognizable symbol, without any frills. "Twitter is the bird, the bird is Twitter," the company's creative director Doug Bowman wrote on Twitter's blog. Now sans the bubbled typeface, the dazed-looking fowl, and the trademark "T," Twitter's simplified logo was crafted from three sets of overlapping circles, Bowman explained. The concept is similar to how a person's networks, interests, and ideas connect and intersect with others, he said. "Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, the bird in flight is the ultimate representation of freedom, hope, and limitless possibility," the blog said. Twitter has a further reason to celebrate, as its mobile platform surpassed its website in generating advertising revenue, CEO Dick Costolo said during a conference in San Francisco Wednesday. Reuters reported that … [Read more...] about Twitter Unveils New Logo as Mobile Revenue Soars