Asia-Pacific firms have "traditionally" lagged behind other regions in the adoption of travel technology but the situation is changing as the region leads in mobile subscribers, says industry observer. Greg O’Neil, Asia-Pacific region president for BCD Travel, cited an example in how a survey by the Association of Corporate Travel Executives (ACTE) conducted in July 2010 pointed out that the Asia-Pacific only had about 45 percent of companies using an online booking tool. This was in contrast with Australia, where the average adoption rate was about 60 percent which BCD noted was "still very good". However, the trend seems to be changing as Asia leads the world in mobile subscribers, he noted. Quoting studies, he added that the number of mobile subscribers worldwide has exceeded 5.9 billion with China and India accounting for over 30 percent. Bruno des Fontaines, vice president for business solutions at Amadeus Asia-Pacific, agreed. He noted that Asia-Pacific-based airlines were … [Read more...] about Mobile users drive APAC travel tech adoption
Mobile user experience
Mobile devices are personal in nature and users react strongly to them. Smartphones and tablets are used in the hand while touching the screen, and this makes the user experience (UX) an important part of the package. People feel more directly involved using these mobile devices than most any other gadgets in the past. The hardware used for these devices plays a role in how well a gadget is received by users, as does the system software used to drive them. That’s why enthusiasts of one platform or brand often come across as zealous about them. They feel a direct connection to them and it often shows in their interactions with others about them. As important as hardware and software are to the popularity of a given device, due to the personal nature of mobile devices how they work together as a total package is what sets good gadgets apart from the rest. This package is what determines how good the UX is, and how well it works for the intended market. There are some critical … [Read more...] about What a good mobile user experience must have to make a device popular
I do not own a shopping-mall retail store, but I know from friends who do that one common requirement of lease contracts is that the owner of the business invest regularly in new shopfitting so as to keep the look and feel of the place as fresh as possible. It can be a major investment – six figures, from what I'm told – and it's enough to drive many small businesses to shut up shop rather than make the investment. Sometimes it also confuses customers, who grow used to a particular layout or brand and can't find their way around the newly redesigned store. The magic may be there one day, but when you move everything around many customers will simply walk away in frustration. After many weeks spent coming to grips with the rather different, power-hungry, over-modernistic design of Apple's iOS 7, I've come to the conclusion that this is largely what's happening with Apple's mobile operating system. Apple decided it was time for a change and, love it or leave it, … [Read more...] about iOS 7: Does user experience really need a reboot?
Facebook has spent a lot of time recently talking about anything but Facebook. Instead, the company has spent billions buying technology and developing new apps separate from the Facebook service. But on Thursday, the social network announced the first significant feature for its core product in over a year. Called Nearby Friends, it lets users see which of their Facebook friends are in physical proximity to them.In recent months, the social network has been focusing on other brands: the messaging service WhatsApp or the virtual reality goggle maker Oculus, two companies that Facebook bought this year for more than a combined $20 billion. There's also the news reader Paper, the first real not-Facebook app that the company built itself through an internal effort called Creative Labs. But while the company works on building out a fleet of other properties, it also needs to keep its almost 1 billion mobile users -- and their eyeballs that advertisers covet -- coming back to its core … [Read more...] about Facebook adds new Nearby Friends feature to engage mobile users
Symantec reports that more than one in three users of mobile devices worldwide has had a device lost or stolen. Android users with Norton Mobile Security 2.0 installed had a better chance of recovering a missing device, naturally. Today Symantec has released Norton Mobile Security 3.0, with improvements to the user interface and brand-new support for iOS devices.Don't Get Madware Con Mallon, senior director for Norton mobile product management, pointed to a new boom in aggressive advertising apps. These apps may bombard you with annoying alerts or obtrusive text advertisements. Some even change your ringtone to blare out their advertising message; maddening! Norton Mobile Security goes after malware, of course, but it also targets these annoying apps, which Symantec calls "madware." Mallon reported a shift in direction for Symantec. "We'll continue to secure the PCs, the mobile devices, and the personal information on them, but rather than think of protecting a single device we'll … [Read more...] about Norton Mobile Security Adds iOS Support, Simplifies User Experience