One thing Denver HAS gotten right is the beautiful Pepsi Cola Center. I always hate when people tell me, "you had to be there," but — sorry folks — this is a place that mere words can’t describe. To fully take it in, you have to be here. But I'll try to bring a little Pepsi Cola Center home to you — starting with this photo: I don't know where they found blue rocks, but I guess it's no surprise that if they're out there, the Pepsi Cola people are just the ones to find them! It is a breathtaking rock garden. And if you think it looks good here, it's even better in person — my camera can't begin to do it justice. It's right at the "Con" entrance and it really sets the tone well. Many of you readers may be too young to remember this, but we used to have a saying, "Better Dead Than Red" — "red" meaning the commie menace. That's why I never drank Coca-Cola. That red can just stuck in my craw. Pepsi Cola had it's priorities straight from day one: Red, … [Read more...] about DNC Coverage: Choice Of A New Generation
Pepsi new logo
Stronger, bigger, faster, smarter. In our constant quest to be better in every way, sometimes we forget what’s at the heart of our desires: basic fulfillment. We don’t stop to ask ourselves “Why?” And the snack companies, insidious bastards that they are, know this. They know we sample their wares if they make the slightest change—just to search for that original rush, that first snack love. The Cheetos guys probably ran out of ideas, and, maybe inspired by Dave Barry’s 2004 blog post, decided, “Fuck it. Giant Cheetos. Who cares if they’re actually harder to eat and taste pretty much exactly the same? Giant fucking Cheetos.” Picture the junior executive, fearing for his job, who floated the idea at the Frito-Lay board meeting. He got dressed for work that day, desperately worried that the collapsing economy was going to cost him his do-nothing job, and he decided to shoot blindfolded from half-court. “What have I got to … [Read more...] about Cheetos Giant and Pepsi Natural
Brands often commission special vehicles to promote a new product or make a quality impression with a particular demographic. In conjunction with a major rebranding in 1996, Pepsi struck a deal with Air France to create a truly unique and inspiring marketing tool using one of the 20 Concorde aircraft in existence at the time. Pepsi packaging, graphic design and visual branding has taken several distinct forms since the company was founded in the late 1800’s, and in the late 1990’s their 12oz. cans were primarily red and blue. The visual rebranding, for which the Aérospatiale-BAC Concorde tail number F-BTSD (affectionately referred to as “Sierra Delta”) was utilized as a promotion surrogate for, was the most significant in the company’s history. This new high-profile can design was set to become electric blue in color, in stark contrast to Coca-Cola’s distinctive red cans. While the total price that Pepsi paid for the privilege of flying their … [Read more...] about Remember When A Concorde Wore This Ridiculous Pepsi Livery?
In a last-ditch effort to turn the tide of the decade-spanning cola wars, Pepsi travels back in time 123 years to recover a pair of flavors fancy enough to secure a space in the premium section of the convenience store cooler. Hitting store shelves across the nation this month, 1893 is a pair of Pepsi products meant to evoke a simpler time through use of simpler (and slightly more expensive) ingredients. The 1893 name is taken from the year Pepsi, initially called Brad’s Drink, was first introduced by Caleb Bradham in New Bern, North Carolina. This is Pepsi returning to its roots for marketing purposes. The 1893 Original Cola hitting stores now in its fancy black can is likely a far cry from Bradham’s original formula, which called for (and was eventually named after) the digestive enzyme pepsin, sugar, kola nut and vanilla. Both new flavors feature kola nut extract and real sugar at least, along with sparkling water no doubt harvested fresh from artesian wells. The … [Read more...] about Snacktaku Drinks Pepsi’s Time-Jumping 1893 Cola Flavors
October 21 is the day when most "Back to the Future" fans will get a crack at buying a bottle of futuristic Pepsi Perfect, Marty McFly's soda of choice from "Part II." Previously constrained to the realm of fiction, Pepsi Perfect is now an actual beverage, albeit a limited-edition one. A package from the future arrived on my doorstep Thursday, an overnight delivery from New York City. It looked like a black shoebox, but tucked inside I found the unmistakable curvy Pepsi Perfect bottle complete with 1989's idea of what a future-Pepsi logo would look like. In case you're not suffering from "Back to the Future" fever, October 21, 2015, is the day McFly appears in the future during the 1989 sequel. He arrives on the wings of a time-traveling DeLorean and faces all sorts of wonders and oddities like hoverboards, an '80s-themed cafe and a serving of Pepsi Perfect that comes in what looks like a weizen-glass-inspired bottle. 12 'Back to the Future' gear for right now (pictures) … [Read more...] about Pepsi Perfect from ‘Back to the Future’ arrives early (taste test)